Video Storytelling as an Effective Strategy for College Brand Awareness

Rilla Gantino; Desy  Apriani; Fanani Islamia  Ningrum; Rifqi  Fahrudin; Kamal Arif  Al-Farouqi; Bintang Nanda  Henry

doi:10.34306/abdi.v6i2.1303

Authors

Rilla Gantino Esa Unggul University Author https://orcid.org/0000-0002-3626-6033
Desy Apriani University of Raharja Author https://orcid.org/0000-0001-6967-0369
Fanani Islamia Ningrum University of Raharja Author https://orcid.org/0009-0000-2592-2907
Rifqi Fahrudin Catur Insan Cendekia University Author
Kamal Arif Al-Farouqi Eduaward Incorporation Author https://orcid.org/0009-0007-4074-3545
Bintang Nanda Henry University of Raharja Author

DOI:

https://doi.org/10.34306/abdi.v6i2.1303

Keywords:

Artificial Intelligence, Cyber Ethics, Cybersecurity, Data Privacy, Digital Business, Regulatory Compliance, Risk Mitigation

Abstract

As digital threats to privacy and data integrity continue to rise, cybersecurity has become a critical issue in the business and financial sectors. However, existing risk mitigation strategies tend to focus primarily on technical aspects, often overlooking the ethical dimensions that are vital for governance and decision-making, especially in the development and implementation of emerging technologies such as Artificial Intelligence (AI). This study aims to explore the role of ethical principles in cybersecurity risk mitigation through a Systematic Literature Review (SLR). A total of eleven relevant articles were analyzed using the SALSA framework (Search, Appraisal, Literature Systems, Analysis). The findings indicate that ethical values such as transparency, accountability, fairness, and compliance with regulations play a significant role in enhancing the effectiveness of cybersecurity strategies. Key challenges identified include the absence of global ethical standards, limited human resources with digital ethics expertise, and ethical dilemmas in the use of AI. This review underscores the necessity of integrating ethical values into organizational policies, technologies, and cultures to establish more sustainable and trustworthy cybersecurity systems.

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