Reframing Community Empowerment through Creativepreneurship as a Multidisciplinary Social Service Model

Authors

DOI:

https://doi.org/10.34306/adimas.v6i2.1472

Keywords:

Creativepreneurship, Community Empowerment, Multidisciplinary Social Service, Local Potential, SDGs

Abstract

Community empowerment through creativepreneurship is essential for sustaining the quality of life and economic self-reliance of local communities, yet the implementation of effective multidisciplinary social service models remains limited. This article aims to evaluate the reframing of community empowerment through creativepreneurship as a multidisciplinary social service model that can enhance community participation and capacity building. The community service approach used a participatory method involving structured training, direct mentoring, interviews, and observation on 47 local MSME participants over six months. Data analysis was conducted through source triangulation to ensure the validity of the findings. Service outcomes showed an increase in creative entrepreneurial skills, strengthened cross-sector collaboration, and improved productivity of micro enterprises. Participants reported increased engagement in local economic activities and the application of innovative ideas in products and marketing. The multidisciplinary social service model based on creativepreneurship is effective in strengthening community empowerment, improving UMKM competencies, and reinforcing socio-economic networks within the community. Recommendations for future research include enhancing digital marketing strategies and expanding the scale of training to other social groups.

Downloads

Download data is not yet available.

References

[1] A. Suryani, S. Soedarso, W. Windiani, T. Hanoraga, S. H. B. Harmadi, and Y. Setyaningsih, “The social dimensions of creativepreneurship education: Unleashing youth’s creative potentials through teamwork and collaborative creativity,” International Journal Pedagogy of Social Studies, vol. 7, no. 1, pp. 43–58, 2022.

[2] H. Nufus, S. Subyantoro, H. B. Mardikantoro, and R. Pristiwati, “Developing 21st century creative writing competencies through edupreneurship and creativepreneurship in journalism education,” Aptisi Transactions on Technopreneurship (ATT), vol. 8, no. 2, pp. 455–468, 2026.

[3] S. Sarinah, M. Mardalena, A. Melina, D. Andriani, S. Utami, and T. Afika, “Economic care day: Training leadership, creativity, collaboration, and sociopreneur at smk negeri 1 merangin 2024,” Society: Jurnal Pengabdian Masyarakat, vol. 4, no. 2, pp. 270–276, 2025.

[4] D. Abbas, K. Siahaan, and M. Yusup, “Design thinking as a business model for empowering creative entrepreneurs in the digital era,” Startupreneur Business Digital (SABDA Journal), vol. 4, no. 2, pp. 124–133, 2025.

[5] E. S. Marizar, I. Widjaja, and M. W. Mutiara, “Creative management strategy in creativepreneurship,” Jurnal Muara Ilmu Ekonomi Dan Bisnis, vol. 6, no. 2, pp. 288–298, 2022.

[6] A. Rozi, J. Junengsih, S. Alam, A. Pawar, W. Sumarjo, and D. Sunarsi, “Impact of hr management on ai implementation and data protection in indonesian manufacturing,” International Journal of Cyber and IT Service Management (IJCITSM), vol. 6, no. 1, pp. 51–64, 2026.

[7] C. Afriani, D. Kurniawati, R. Septiani, R. D. Agustin, K. D. Febrianti, and M. K. Dewi, “Pemberdayaan perempuan milenial melalui pelatihan kewirausahaan di desa jiput kabupaten pandeglang,” ENGAGE: International Journal of Community Engagement and Social Innovation, vol. 1, no. 1, pp. 22–27, 2026.

[8] E. N. Pratama, E. Suwarni, and M. A. Handayani, “The effect of job satisfaction and organizational commitment on turnover intention with person organization fit as moderator variable,” Aptisi Transactions on Management (ATM), vol. 6, no. 1, pp. 74–82, 2022.

[9] T. T. Tambunan, “The potential role of msmes in achieving sdgs in indonesia,” in Role of micro, small and medium enterprises in achieving SDGs: Perspectives from emerging economies. Springer, 2023, pp. 39–72.

[10] A. Ariatin, “Peran kapabilitas digital dalam meningkatkan kinerja kreatif dan bisnis: Bukti dari creativepreneurs indonesia,” PATEMON: Multidisciplinary Research, vol. 2, no. 1, pp. 20–32, 2026.

[11] L. A. Senduk, C. T. Hua, and I. N. Fathiyah, “The role of green innovation in strengthening the sustainability performance of digital startups in indonesia,” Startupreneur Business Digital (SABDA Journal), vol. 5, no. 1, pp. 33–41, 2026.

[12] Y. S. Fadillah, I. Yusnita, A. A. Kamal, A. Aprillia, and S. Millah, “Designing an educational information system to enhance learning factory management in higher education,” International Transactions on Education Technology (ITEE), vol. 4, no. 1, pp. 66–82, 2025.

[13] U. Rahardja, “Social media analysis as a marketing strategy in online marketing business,” Startupreneur Business Digital (SABDA Journal), vol. 1, no. 2, pp. 176–182, 2022.

[14] Kementerian Koordinator Bidang Pembangunan Manusia dan Kebudayaan, “Pemerintah matangkan kickoff kajian desain besar penguatan pemberdayaan masyarakat,” 2025. [Online]. Available: https://www.kemenkopmk.go.id/pemerintah-matangkan-kickoff-kajian-desain-besar-penguatan-pemberdayaan-masyarakat

[15] United Nations, “The 17 goals — sustainable development goals,” United Nations, 2025. [Online]. Available: https://sdgs.un.org/goals

[16] M. A. S. Lenggu, M. Muhtarom, N. Rangi, and M. Sunengsih, “Digital banking and operational efficiency toward bank sustainability performance,” ADI Journal on Recent Innovation (AJRI), vol. 7, no. 2, pp. 231–241, 2026.

[17] E. Suryawardana, K. Noviana, and P. Berliana, “The effect of passion, persistence and effort on creative performance as mediated by entrepreneurial intention in creativepreneur students in semarang,” in Proceedings of the 1st International Conference on Social Environment Diversity (ICOSEND 2024), vol. 905. Springer Nature, 2025, p. 283.

[18] M. A. Kurniawan and S. Hartati, “Implementation of strategic management in improving student learning motivation in islamic universities,” An Najah (Jurnal Pendidikan Islam dan Sosial Keagamaan), vol. 4, no. 2, pp. 164–174, 2025.

[19] C. S. Bangun, S. Solahudin, A. Sutarman, and S. Dlamini, “The role of application programming interface in transforming restaurant delivery operations,” Startupreneur Business Digital (SABDA Journal), vol. 5, no. 1, pp. 88–95, 2026.

[20] Z. A. Salsabila and O. Supriadi, “Influence of brand awareness perceived quality perceived value on digital food delivery decisions,” in 2025 4th International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2025, pp. 1–7.

[21] D. Syahputra, B. Harahap, and B. Haqki, “Peran teknologi dalam mendorong sektor kewirausahaan pada produk digital,” JOURNAL OF SCIENCE AND SOCIAL RESEARCH, vol. 9, no. 1, pp. 785–790, 2026.

[22] L. H. Aziz, R. A. Sunarjo, M. Ramdani, Q. Aini, E. A. Natalia, and L. Maria, “Implemetation of rop in stock control to minimize losses due to expiry,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 6, no. 2, pp. 220–232, 2025.

[23] H. Hasanuddin and I. I. Lestari, “Ethos, ethics, and spirituality in minangkabau petatah-petitih: A linguistic-cultural alternative to weber’s protestant ethic,” Jurnal Arbitrer, vol. 13, no. 1, pp. 16–33, 2026.

[24] U. Rahardja, N. P. L. Santoso, F. P. Oganda, M. Madani, and M. S. T. Saputra, “Digital innovation in smart waste sorting using renewable energy for sustainable startups,” Startupreneur Business Digital (SABDA Journal), vol. 5, no. 1, pp. 42–54, 2026.

[25] M. Kuswari, R. Gantino, and J. Maratis, “Maximizing healthcare service information system: Understanding the influence of integration on efficiency,” ADI Journal on Recent Innovation, vol. 6, no. 2, pp. 108–117, 2025.

[26] N. Azizah, O. A. Al-Kamari et al., “Blockchain-based transformation of academic data management for enhancing university governance,” Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi, vol. 4, no. 2, pp. 213–223, 2026.

[27] R. Gantino, D. Apriani, F. I. Ningrum, R. Fahrudin, K. A. Al-Farouqi, and B. N. Henry, “Video storytelling as an effective strategy for college brand awareness,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 6, no. 2, pp. 191–203, 2025.

[28] P. Prabowo and F. Iriani, “Entrepreneurship education needs of agricultural students,” in Proceedings of the 3rd South American International Industrial Engineering and Operations Management Conference Asuncion, Paraguay, 2022, pp. 776–781.

[29] A. Faturahman, N. S. Lubis, N. P. L. Santoso, A. Adiwijaya, M. Madisson et al., “Impact of blockchain enhanced digital marketing on brand awareness of solar panels,” Blockchain Frontier Technology, vol. 5, no. 1, pp. 1–12, 2025.

[30] N. Fauziah and L. Susanti, “Artificial intelligence effect on customer experience and loyalty among e-commerce users,” in 2026 International Conference on Artificial Intelligence, Computer, Data Sciences and Applications (ACDSA). IEEE, 2026, pp. 1–6.

[31] S. Gunawan, I. Napitupulu, G. F. Leiwakabessy, and A. Rohman, “Enhancing job satisfaction and organizational citizenship behavior of interns in indonesia,” in Proceedings of the International Conference on Industrial Engineering and Operations Management, 2023.

[32] R. Widayanti, M. H. R. Chakim, C. Lukita, U. Rahardja, and N. Lutfiani, “Improving recommender systems using hybrid techniques of collaborative filtering and content-based filtering,” Journal of Applied Data Sciences, vol. 4, no. 3, pp. 289–302, 2023.

[33] A. Jaya, D. W. S. Rahayu, M. N. Bigofik, F. Amelia, and M. Rodriguez, “Empowering social solidarity through islamic digital da’wah on social media platforms: Memberdayakan solidaritas sosial melalui dakwah digital islam di platform media sosial,” Alfabet Jurnal Wawasan Agama Risalah Islamiah, Teknologi dan Sosial, vol. 2, no. 2, pp. 39–51, 2025.

[34] F. N. Adelia and O. Supriadi, “Understanding students’ behavioral intention to use ai-powered e-learning platforms based on the theory of planned behavior,” in 2025 3rd International Conference on Cyber Resilience (ICCR). IEEE, 2025, pp. 1–8.

[35] G. Atmadiredja, A. Hartanto, A. Wikayanto, S. Ocktaviana, R. Kusumarani, A. C. Nugroho, D. Dirgahayu, and A. B. Setiawan, “The nft phenomenon among indonesia’s millennial artists,” Understanding the Role of Indonesian Millennials in Shaping the Nation’s Future, p. 249, 2024.

[36] M. A. A. Faruq, M. R. Bassalamah, D. Sudaryanti, and N. N. Azizah, “Hedonic values and utilitarian values to improve behavioral intentions and consumer satisfaction on product,” Aptisi Transactions on Technopreneurship (ATT), vol. 5, no. 3, pp. 319–333, 2023.

[37] R. Romadi, “Strategi pemasaran wirausaha pada era digital dalam perspektif al-qur an,” Ph.D. dissertation, Institut PTIQ Jakarta, 2023.

[38] J. Siswanto, V. A. Goeltom, I. N. Hikam, E. A. Lisangan, and A. Fitriani, “Market trend analysis and data-based decision making in increasing business competitiveness,” Sundara Advanced Research on Artificial Intelligence, vol. 1, no. 1, pp. 1–8, 2025.

[39] S. T. Alika and R. Resnawaty, “Membedah pilar community development di desa sejahtera mandiri ciburial: Kajian literatur berdasarkan teori gilchrist dan taylor,” Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik, vol. 8, no. 2, pp. 400–413, 2025.

[40] A. B. P. Dewi and C. I. Ratnapuri, “The attitude toward using e-commerce for beauty products: The role of usefulness and ease of use,” in 2025 11th International Conference on Education and Technology (ICET). IEEE, 2025, pp. 181–185.

[41] Q. Aini, D. Manongga, U. Rahardja, I. Sembiring, and Y.-M. Li, “Understanding behavioral intention to use of air quality monitoring solutions with emphasis on technology readiness,” International Journal of Human–Computer Interaction, vol. 41, no. 8, pp. 5079–5099, 2025.

[42] J. Praia Bezerra, E. dos Santos Oliveira, E. Gonc¸alves Craveiro, P. C. Barros de Oliveira, and D. Nascimento-e Silva, “Strategic management: a review of scientific literature using the conceptual bibliographic method.” GeSec: Revista de Gestao e Secretariado, vol. 15, no. 1, 2024.

[43] R. Sitio, S. Jahroh, H. Harianto, and S. Suprehatin, “Visualizing the adoption of circular economy practices in emerging apparel industry through rich picture,” Aptisi Transactions on Technopreneurship (ATT), vol. 8, no. 2, pp. 420–433, 2026.

[44] A. E. Sjioen, S. Juniartika, R. A. P. K. Dewi, S. Zulaika, and J. Junaidi, “Implementasi manajemen kreatif di era digital,” JURNAL LENTERA BISNIS, vol. 14, no. 3, pp. 4402–4413, 2025.

[45] F. Sutisna, T. Nurhaeni, N. P. L. Santoso, G. P. Cesna, N. Rangi, and E. D. Astuti, “Building consumer loyalty through digital marketing strategies in anime clothing brands,” ADI Bisnis Digital Interdisiplin Jurnal, vol. 6, no. 2, pp. 108–119, 2025.

[46] R. Tarmizi, N. Septiani, P. A. Sunarya, and Y. P. A. Sanjaya, “Harnessing digital platforms for entrepreneurial success: A study of technopreneurship trends and practices,” Aptisi Transactions on Technopreneurship (ATT), vol. 5, no. 3, pp. 278–290, 2023.

[47] D. Novitasari, F. S. Goestjahjanti, U. Rahardja, S. Santoso, S. V. Sihotang, N. A. Santoso, and G. P. Cesna, “Optimizing msme performance through marketing capabilities and digital marketing adoption,” in 2025 4th International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2025, pp. 1–7.

[48] M. Ahli, M. F. Hilmi, and A. Abudaqa, “Moderating effect of employee service quality and mediating impact of experiential marketing in uae entrepreneurial sector,” Aptisi Transactions on Technopreneurship (ATT), vol. 6, no. 2, pp. 285–299, 2024.

Published

2026-05-25

How to Cite

Reframing Community Empowerment through Creativepreneurship as a Multidisciplinary Social Service Model. (2026). ADI Pengabdian Kepada Masyarakat, 6(2), 173-185. https://doi.org/10.34306/adimas.v6i2.1472