Philip, Lawrence, Theresia Pradiani, and Fathorrahman. “Influence Brand Experience, Viral Marketing and Brand Image to Brand Loyalty to Service Users Streaming Spotify in Indonesia”. ADI Journal on Recent Innovation 5, no. 2 (September 19, 2023): 127–135. Accessed May 20, 2025. https://www.adi-journal.org/index.php/ajri/article/view/992.