Correlations between Campaign Message and Exposure, and Behavioral Change: The Case of Cinema 21‘s #PadaTempatnya Public Relations Campaign. Conference Series, [S. l.], v. 3, n. 1, p. 488–499, 2021. Disponível em: https://www.adi-journal.org/index.php/conferenceseries/article/view/383. Acesso em: 3 jun. 2026.