The Effect of Celebrity Endorsement on Purchase Intention of Adidas Products Mediated by Customer’s Attitude Toward Brand. Conference Series, [S. l.], v. 3, n. 1, p. 525–533, 2021. Disponível em: https://www.adi-journal.org/index.php/conferenceseries/article/view/386. Acesso em: 19 jul. 2026.