Marketing Budgeting, Marketing Activities, and Distributor Loyalty: the Mediating Effect of Brand Equity. Conference Series, [S. l.], v. 3, n. 1, p. 722–737, 2021. Disponível em: https://www.adi-journal.org/index.php/conferenceseries/article/view/407. Acesso em: 4 jun. 2026.