Strategy Management Analysis in the Face of Business Competition
DOI:
https://doi.org/10.34306/ajri.v5i1Sp.903Keywords:
Cost focus, Differentiation, Business competitionAbstract
This study aimed to examine the influence of cost focus and differentiation focus on business competition. The research adopted a quantitative approach, utilizing questionnaires distributed to a sample of 70 business actors who participated by completing questionnaires. The results support the hypotheses: cost focus positively and significantly affects business competition, as evidenced by a t-value of 3.009. Moreover, cost focus has a significant impact on differentiation focus (t-value: 72.926), while differentiation focus positively influences business competition (t-value: 9.825). The study also finds that cost focus has a significant effect on business competition, mediated by differentiation focus (t-value: 82.751). These findings emphasize the importance of both cost management and differentiation strategies for enhancing business competitiveness.
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